Bruntwood

The project consisted of a series of four-dimensional and two-dimensional animations followed by historical stock footage. The visuals intended to communicate the historical significance of the city and it’s central UK transport hub. The concept of Maindrain’s tree was utilised as a vehicle to underpin a series of animations and to project the key messages of sustainability, regeneration and networks.

Bruntwood, the developers of the Platform building, wanted to utilise its huge LED screen to visually stimulate and to highlight their brand.

‘Platform’ is a newly developed and repurposed office space situated next to Leeds train station. The building accommodates one of the tallest LED information display screens in Europe. 

Role/Responsibilities: Lead Creative, Visual Design Strategy, Motion Graphics