Queens Park Rangers App Release

This campaign combines multiple social media channels, with a primary focus centre on a video journey through time presenting the club’s key moments in history. The video is used to connect with the QPR supporters on an emotional level and harness a loyal fan base. 

The core task of B-Engaged was to support the release of a new app in a partnership between FootballNet and the British football club Queens Park Rangers (QPR) and to stir up QPR supporters’ interest in downloading the app.

A coherent overall design approach and production strategy were implemented to thread all marketing assets together. As a result, a seamless narrative across all supporting campaigns and social media platforms was achieved, updating both brands animated idents and visual appearances online. 

“The one thing this app has is the emotive video, it’s unbelievable. Everyone in the club has seen it - it’s absolutely outstanding. It’s intelligent, creatively beautiful, it’s the best video we have had come through to us.

Head of Communications at QPR Football Club

Role/Responsibilities: Lead Creative, Visual Design Strategy, Motion Graphics, Graphics.